The existence value of a product must be a fundamental solution to people’s problems, so that it can become meaningful and valuable.
My understanding of user experience at the beginning of the job: a series of simple, beautiful, and easy-to-use function combinations can make life easier for users. After working for many years, I understand that functions are only part of the product and a small number of solutions to user problems. Good experience design needs to think about the fundamental value of the product, consider the specific needs of the user, the goal of the product and the cost of realization, and finally reap the commercial benefits.
At the beginning of the project, tracing back to the source, to examine why users want to use this product?
For example, Didi can satisfy “make it easy for people to call a taxi anytime and anywhere.” As for the various interfaces in the client, the functions are all around the core concept, such as seeing the location of the taxi in real time, so that the driver can be easily contacted. We need to see that the function has no value after it leaves the product. We still have to focus on the value of the product itself. So for the interaction designer, if you are still working hard to think about whether a single functional feature of the product is ok, I advise you to go back to the original source and think about it, which will benefit a lot.
How to delve into the existence value of products
The existence value of a product must be a fundamental solution to people’s problems, so that it can become meaningful and valuable. If the problem that the product addresses does not exist, then the product becomes meaningless, because even if it is produced, no one will use it. So how to make sure that the problem that the designer is dealing with is the user’s problem? It is difficult to determine 100%, but by observing and talking to users, the risk of blind design can be reduced. No matter how you act to explore the real problems of users and create corresponding solutions, it is better than working behind closed doors. Good products can only be produced by tempering through actual scenes.
“It’s not the customer’s job to know what the want”-Steve jobs
Here is a case study on product value to share with you. It is very likely that you have seen a similar one before. Welcome everyone to share these stories. Clay Christensen wanted to increase sales of milkshakes in the store. He tried many methods, such as making the milkshake sweeter, providing a variety of different flavors, and slightly increasing the size of the cup. But none of these methods worked. Until one day, he started to follow the classmates who bought milkshakes. The results of the analysis were very surprised. The user’s motivation to buy milkshakes was to make it less boring when they went to work in the car in the morning. . The designer’s solution is to provide a drink that can accompany users for a longer time and enrich their five internal organs. But consumers themselves will not be aware of this problem. Clay’s improvement plan is to make the milkshakes in the store thicker, and sales have soared since then.
Fall in love with problem, not a specific solution－laura javier
Focus on product existence value to polish product functions
We can see from the above case. It is the best policy to polish successful product functions based on the value of the product. How to build it? There are three questions in mind, one is “why did we create this product”, the second is “who will encounter these problems”, and the third is “how do we solve”. These routine processes will guide us to create new functional points, but also Let us evaluate whether the function point can be successful. The specific process is as follows:
Who are the users (who are we designing for)-user pain points (what problems do we solve)-insight (why do we do this)-strategy (how we do it)-goal (why do we want to achieve him)-function points (our Design point)
When the solution matches the user’s pain point, the product becomes particularly meaningful. Just like when he meets her, love is so natural. I used to be limited in interaction design and visual design. Interaction and vision are to make products more beautiful, easy to use, and enjoyable, which sets him apart from other competing brands. But in fact, if the core value of the product is missing, the product will lose the meaning of existence, and all designs will become invalid. Make sure to pay attention to our solutions that actually solve the actual problems. So interaction designers are required to ask at the initial stage of design: “What problems does our design solve for users? Which users do we design for? Why do we do this? What should we do? What we want to achieve in the end?” Only in this way we In order to know exactly which functions we should implement.
What I your product?
In order to_________(Vision).
Our product will solve__________(Target User).
Problem of_______________(User problem).
By giving them_____________(Strategy).
We will know if our product works, when we see____(Goal).
Again, we must think about the value of the product
Thinking about products allows designers to implement the right functions for the right users, and helps many designers understand the real product user experience, not only interactive + visual + functional design. It can ensure that designers solve real user problems, while reducing the risk of no one using the product in the end. Designers can design the most accurate functions for users in the process of work, and communicate with the boss more efficiently, and can say no to redundant functions. When new requirements come, we first ask “Do these points match this product, can they really solve the actual pain points? Do users really need this feature?”. We try our best to ensure that the product is lightweight and effective.
Conclusion:
Thinking about the product itself can ensure that designers design appropriate functions to solve users’ actual problems and ensure the success of the product. This way of thinking can ensure seamless communication and a good relationship between product managers and interaction designers. A good interaction designer must have a product mindset.
