There is a minimalist article in this edition, which I browsed roughly. It seems that we need to introduce what efficiency is!
(1) Excessive design and proliferation of applications
In the era of web1.0, due to the lack of information resources provided by customers and the lack of information resources provided by customers, “over-design” is permeated. This is especially true for large portals. The densely packed homepages and 2-digit channel navigation create the sensory characteristics of large portals-clutter. There are even more followers who use the simulation of “messy” as a means to achieve a user experience that looks like a large-scale portal.
In the web2.0 era, the proliferation of SNS, plug-in applications, recommendations, and related information has created another “application proliferation”; and these applications sometimes have to be available, and are reluctant to give up, eventually forming an SNS portal. For example, the online time is not too long. The “exhaustion of rivers and lakes” in China has also failed to get rid of the “application flooding” stereotype.
For vertical classification portals, the utilization rate of classified links is much greater than that of keyword searches, and it has to be filled with dense links. This is the case with the aging Alibaba. The same is true for B2C malls.
However, some alternative Taobao shopkeepers make the page simple and eye-catching because they are not much business. Because through practice, they know how to do it to bring more sales and achieve efficiency.
(2) What is economy? It means spending the least investment to achieve the greatest effect.
For website design, efficiency is handled from the following aspects:
(1) Home page
When you look at the homepage of most websites, will you click on other links after reading the contents one screen down? Undoubtedly, in an increasingly impetuous era, user operations are getting faster and faster. After opening the homepage, please give me 5 seconds to make a judgment on clicking the link and a reason to continue to visit, otherwise I will lose patience.
The content on the homepage with more than 1.5 screens is often ignored by 80% of users, and bandwidth is wasted. And your homepage often exceeds 3 screens. In other words, it only takes half the time for a user to download your homepage, but you give him the other half of the content that he doesn’t see at all. China’s Internet is far from being in the garbage stage, and only in China are there such things as Xunlei and online game accelerators. How precious is the download time of your homepage, but you waste it.
(2) Round corner decoration and right angle decoration
The rounded corner decoration looks smoother because, in contrast, a right angle is the intersection of two 90-degree lines. In the four-dimensional judgment, the user has to judge in two directions, causing a kind of sensory distress. The rounded corners are the transition of two 90-degree lines, which is a kind of relaxation in visual judgment. For women, the sense of direction is worse, so they have to “love” the smooth transition of rounded corners.
After all the decorative pictures are made into backgrounds with CSS, they can be downloaded and used multiple times at one time, which improves efficiency. Before the popularization of HTML5, it was still necessary to use pictures to form rounded corner decorations. Of course, some hacking techniques of CSS, filters, and JS were not ruled out to simulate rounded corners, but these are all “ingenious tricks”.
Furthermore, the pioneer of industrial design, Bauhaus, originated in Germany before World War II, and later moved to the United States due to the war, and became the birthplace of industrial design today. Look at the appearance design of the German tanks of World War II and today’s advanced tanks.
IT is actually an industry, and only after the industrial design is mature, can there be a foundation for IT production. Industry pays attention to straightforwardness, removing excess impurities and straightening a line directly, which improves efficiency. The implementation of the browser is the same. It is based on “blocks”. In other words, the rendering of the browser follows the coordinate axes of the cross-link chain, and the rounded corners and diagonal lines do not conform to the industrial design rules of the browser. . Of course, there are plug-ins and some other vector languages to make up for it, but if you want to improve efficiency, you must follow the browser’s industrial design rule-block structure.
Then throw away the rounded corner decorations, even with HTML5, there is no more efficient way of rendering than a box. Remove the rounded corners and use CSS to make a box directly. How efficient is it.
(3) Content is king
What is a good website design?
After removing the style sheets and decorative pictures, leaving the optional text, pictures, and multimedia objects of the entity, it is still very attractive. This is a good station-content is king.
On the other hand, it is to change the original design order, arrange the content first, and then organize and plan into a hierarchical browsing system-this is a minimalist design. In this way, every page of yours saves useless information and decorations, which not only improves the download efficiency, but also reduces the troubles of users’ choices, and conveys your theme to users instantly. This is a multitude of things.
I have seen a lot of designs, they are decorated for decoration. If this is empty, add a picture, and if the layout is not full, add a friendship link. If you don’t want to add decoration before the heading of the column block, don’t let it go. Korean sticks just do this, let’s learn from sticks? Decoration is not impossible. You have to say a valuable purpose, such as highlighting the title. CSS To control the text, why turn the text into a picture? For example, the registration page is empty, it is necessary to add a picture to attract new users, which is also the past.
In short, add decoration, please give me a reason, do you need it? Don’t need it?
For a website, efficiency is king, function is king, content is king, users are king, and decoration is condescending in front of the king.
There are also many chores. For example, bright pictures of the same size and file format have a smaller K number than dark pictures, and download faster. Therefore, using white backgrounds for large pictures and bright white paper and black text for web pages are the eternal theme—— Efficiency, efficiency.
If you want to say something, you can’t finish it for three days, so stop here.
