As a product manager, it is not difficult to find demand. In normal life, pay more attention to life and think more, and there will always be creative ideas, but how to transform ideas into a product is not so easy. This article will bring this question Start with creativity and talk about how to conceive a product.
As a hard-working product manager, it is not difficult to find the demand. Even in daily life, with a thought of oneself, or a complaint from a friend, one can find inspiration and get creative. But how to conceive an idea into a product is not so easy.
1. Turning creativity into demand
Being good at observing life and discovering the urgency of a certain type of user for a certain need can to a large extent assist the product manager in obtaining ideas. But whether an idea is worth producing a product is crucial.
As a product manager, you need to know that a flashy idea is just a creative idea. It may be subversive, but it may be something that others have already thought of. Why is there no such kind of demanded product on the market? It is very likely that it is too subversive, and it is very likely that there is no market.
Some needs have pain points, but the user base is small, and some needs have both promotion possibilities and demand markets, but the research and development cycle is too long, time-consuming and laborious, and it is difficult to obtain income. However, if you are a person with other sources of income, it is okay not to burn some money to build a product to accumulate fame.
2. Analyze research needs
When you determine that a requirement is meaningful, especially if it has distinctive features, then you need to start researching and analyzing this requirement
1. Target group positioning: who is the target customer;
2. The target population’s awareness of this demand: in what scenarios does the user use it;
3. The frequency of needs of the target user group: is it used when a certain problem is encountered, or is a rigid need in daily life, or is just a temporary interest bursting;
4. The possible non-cold state of the target population: Estimate some possible problems, such as user groups unwilling to use or unwilling to use for a long time, or can be quickly replaced by other products;
5. Presentation of the product concept: What form should this demand use to form the basic concept of the product;
6. Own interests: whether the product can be rewarded with value after successfully put on the market, gain income, gain fame, and accumulate users.
When analyzing these points, it is recommended that the primary product Wang treats himself as the first user and the people around him as the second user. If a need can’t make you feel attractive and can’t convince people around you, then it’s not a good need. What are the most important scenarios of this product, which audiences it faces, what problems it solves, and what are the solutions. After analyzing these, I will know whether the product is interesting enough to provoke my enthusiasm, and whether I have the confidence to continue thinking.
3. Verify product ideas
I have a good product and think it is unique and number one in the sky and the earth. However, the world is too big and the horizon is too small. It is recommended that conditions can be verified in a small range of target user groups. If there are no conditions, do verification with your colleagues. In short, collecting other people’s opinions and integrating your own ideas can avoid detours.
4. Design product concept
Organize all the information and visualize it. Sound and emotion are the key, and a strong sense of story can resonate. What kind of demand is the product developed to meet, then the corresponding scenario can be formulated for this demand in order to attract users’ attention.
For example, a foreign travel app: “You can travel in Australia without knowing English, regardless of whether you are in a group or hiring an interpreter.” This is a good scenario application. Sometimes a demand can derive a lot of difficulties. Sort out the difficulties and analyze them according to the demand hierarchy theory to meet user needs, extend to product needs, and then to product functions.
